Hello, I’m Anna – an experienced copywriter, editor and digital content specialist.

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I work with charities, non-profits and ethical businesses to deliver compelling, creative content designed to help change the world.

I’ve written for some of the UK's best known organisations, including Save the Children, Amnesty International, Greenpeace, The Green Party and BBC Radio 4.

I’d love to work with you too. Whether you need copy for a full campaign or a single email, I’ll find the right words, tone and content to engage your audience and inspire them to act.

Want to know more? Scroll down, or get in touch.

 
 

Let’s work together…

If we team up, here’s what you’ll get:

• AN EXPERIENCED WRITER who’s skilled at creating compelling, SEO-friendly, on-brand copy that inspires action.

• A STRATEGIC THINKER with the ability to tailor tone, content and messaging for different audiences and channels.

• A DIGITAL EXPERT who knows how to build effective user journeys that maximise engagement rates.

• A RELIABLE FREELANCER who works well independently and delivers consistently high quality work on time.

• A FRIENDLY TEAMMATE who’s happy to take feedback and will always respect your experience and expertise.

 
 

How I can help you

Whatever kind of copy you need, I’d love to talk about it. Here are some things I’ve helped organisations with in the past.

— CREATIVE SUPPORT —

 
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Campaign messaging

Creating campaign concepts and compelling messaging that really resonate with people.

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Copy editing 

Making expert edits to tighten up your copy, correct any grammar errors and ensure it’s easy to read.

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Storytelling

Transforming case studies into powerful prose that motivates people to support your cause.

— Digital campaigns —

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WEBSITES

Writing supporter-focused, SEO-friendly page copy to help you achieve your digital goals. I can update your pages too.

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Emails

Drafting arresting emails that build community and motivate supporters to take action.

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Petition pages

Delivering clear, action-focused copy that inspires sign-ups by appealing to people’s core values.

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Welcome journeys

Creating a series of emails that tell your story and grow engagement by offering simple ways to get involved.

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Blogs and articles

Writing informative, clickable content, from serious stories and interviews to light-hearted listicles.

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Social content

Crafting irresistibly shareable Facebook posts, Insta-ready captions and smart, snappy tweets.

— Reports & resources —

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Newsletters and magazines

A range of editorial support, from ideas and planning through to writing interviews and articles.

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Annual reports

Delivering sharp, concise copy that showcases big wins and illustrates your impact with clarity and flair.

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Brochures and leaflets

Developing easy-to-read, informative resources that tell readers everything they need to know.

 

A few things I’ve done

Here are some of the projects I’ve worked on over the last few years. If you’d like to see other examples, just let me know.

 

human rights act campaign | Amnesty International

As an in-house digital engagement specialist, I led on copy for a national campaign around the Human Rights Act.

BLOGS, FEATURES & LISTICLES | BBC RADIO 4

Radio 4 commissioned me to write entertaining, informative features based on Radio 4 shows, for the BBC website.

WEBSITE CONTENT UPDATES | SAVE THE CHILDREN

Working with the digital team, I reviewed and updated 100 of the website’s most visited pages to improve SEO.

DECODE DARFUR CAMPAIGN | AMNESTY INTERNATIONAL

While working with Amnesty, I produced social and web content for a hard-hitting campaign on South Sudan.

ELECTION CAMPAIGN social posts | The Green Party

Working with agency The Small Axe, I wrote Facebook posts and tweets for the Green Party’s 2015 election campaign.

Coping with bereavement web hub | sue ryder

Working with one of Sue Ryder’s bereavement counsellors, I wrote advice for helping someone cope with grief.

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About me

I’m a friendly and creative freelance copywriter, editor and digital content specialist.

In the last seven years, my words have helped some of the UK’s best known non-profits win website traffic, build powerful movements and hit fundraising targets.

I’ve worked as an in-house writer for Save the Children and Amnesty International, and as a freelancer I’ve written and edited copy for BBC Radio 4, The Green Party, The British Red Cross, Refuge and The Health Foundation, among others.

I’ve partnered with creative agencies too, including The Small Axe, More Onion, Whatever Design and Studiomade.

As lead copywriter for the digital agency Forward Action, I worked on campaign creative for clients including Greenpeace, WaterAid, The Mayor of London, CARE International, Centrepoint, Reprieve, The ONE Campaign, World Animal Protection, Guide Dogs and SumOfUs.

Nowadays, I live by the sea and do most of my work remotely. But I’m often up in London for meetings and can work from your office when needed.

 

Get in touch

However big or small your project, I’m always happy to talk about what you need and how we could do it together.

If you’d like an introductory chat or to find out about my rates, email me on hello@annaemerson.co.uk

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